You Change the World When You Change Your Mind | Driving Eureka! #22


The feature story this week discusses how our mindset impacts how we view the world around us.

The book segment discusses the importance of taking responsibility for change within our “sphere of influence.”

The Brain Brew Whiskey Academy is about the importance of thinking differently when competing against mega sized, entrenched competitors.

To go DEEPER on any of the articles - listen to the companion DRIVING EUREKA! Podcast.



Newsletter 22 Key Image

You Change the World
When You Change Your Mind 



The last song of the Broadway musical Kinky Boots is a lesson to everyone “You change the world when you change your mind.”

A mindset of curiosity discovers new ideas. 

A mindset of experimentation sparks fresh ideas.

A mindset of learning sees failure as a critical step in the journey of innovation success. 

A mindset of discovery enables serendipity.

A mindset of collaboration ignites successful problem solving.

A mindset of responsibility enables a sense of urgency towards change.

In my mind, it breaks down to a simple choice between positive and negative thinking. When we think positively - we unleash the power of the brain to do amazing things. When we think negatively we become a huddled mass of wimpy whining.

Your Mindset Impacts The Output of Your Brain

I read an academic study when working on my book Jump Start Your Marketing Brain about the impact of mindset on thinking. In one series of experiments researchers took groups of adults and in effect “gave them a mindset” when problem solving.   

They gave the groups a series of problems to solve. With each problem they told them they wanted them to think creatively, think outrageously or even think more profitably, etc. And as you might guess, when participants took on a specific mindset they delivered ideas in line with the mindset they had been given.

This is amazing. Even when obviously being manipulated to think a certain way - the mind takes action as it is guided to think.

The secret to changing your life is changing your mind. It doesn’t take money, or contacts, or resources  - it just requires taking responsibility for how you are thinking.

THINK. You are the leader of what is right…your boss, your partner, your community are NOT the leader of you or of what’s right for you. When you have the mindset of the “bigger person” - you generate energy around you that supports the change that’s needed in the world.

As Hamilton sings in the play by the same name in the song Non-stop:

Hey, what are you waiting for?

What do you stall for?





Driving Eureka! Book Excerpt
You Have to Change the Person
Before You Can Change the Organization

Doug: Bill Conway told me that Dr. Deming had told him it was important to work with the willing. What advice would you give to an employee who is working for a leader who is “unwilling” to learn/change? 

Kevin: I agree, you’ve got to work with the willing, whether it’s at the bottom, at the middle, or at the top.

I know my grandfather said quality starts in the boardroom, and I’ve heard many people say unless you’re at the top, it’s not worth doing. I disagree because you’re not always going to get the person at the top right off the bat. I believe that every single person, in every single organization, has some sphere of influence they can impact. Ultimately, that’s what I did. When I started out working, just out of college, I had leaders who were fantastic people, but they really didn’t want to change, because what they were doing at that time was working well. 

I started out as an assistant to an assistant. But I realized that I could use my grandfather’s ideas, and thinking to improve the areas that I had some influence over. In time, it had a real impact and people started noticing that this guy did something really interesting and different. What it enabled me to do was to move up in the organization. Eventually those who are willing to learn the new way of thinking and applying it could end up being in charge of that leader who is unwilling to learn or to change.

Doug: I agree 100 percent, we cannot wait. We need to find the willing, get started, and let it grow from there.





Brain Brew Whisk(e)y Academy:
Change Your Mind to Transform Your Business  

In the craft whiskey business you have no chance of winning if you use the same playbook as the multi national conglomerates. The corporations that make Johnnie’s, Jim’s and Jack’s whiskies have systemic advantages that you can’t beat.

To win with a Craft Whiskey you have to build you own playbook. Think about it - did craft beer simply try to clone Budweiser, Miller and Coors. NO. They went for something totally different.   

Sadly - many craft spirits companies are focused on following the rules and thinking about whiskey the same way as has been done for generations. There are little to no chances of success with this model.

What’s needed is fresh ideas, fresh approaches. In the case of Brain Brew we focus on the wood because that’s where 70% of the flavor comes from. We use old wood, different species of wood, and very unique cuts and charring of wood.   

Now mastering wood is our “playbook” .    

I feel very strongly about the need for every distiller to have their own playbook.   Recently - a distiller asked if he could buy our Paddle Wheel Bourbon product.   

“Absolutely not” was my response. “That’s my product. However, I will work with you to help you craft YOUR whiskey. And, I will produce it at a fair price for you to your specifications.”   

I wasn’t trying to be difficult. Rather, I was trying to encourage him to be an original.  create, craft and commercialize his vision of whiskey. That my friends is the secret to success in the world of whiskey and in every other industry.

Italian Manhattan - Sweet Freshness

The classic Manhattan is a hearty drink of sweet vermouth and rye. This Manhattan transforms the taste into a lighter, cleaner - I’d even say fresher experience. The famous Italian liquor Limoncello brings a brightness to it.


1 oz Limoncello
2 oz Deckhand Rye Whiskey


Step 1: Add ice to a glass as well as all the ingredients.
Step 2: Stir.
Step 3: Strain into a martini glass.



The Driving Eureka! Podcast

Our goal is to help you, "find, filter and fast track BIG IDEAS."Driving_Eureka_podcast_image

Come and join us. We will teach how to build a business or innovate in an existing organization using the Driving Eureka! book and a whole series of education programs.



Doug Hall

The Driving Eureka! Newsletter is a compilation of case studies, new techniques, thought provoking insights, an occasional rant, and excerpts from my books 



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