Announcing a New Generation of Newsletter

 This week we announce the release of a companion Podcast to this newsletter.  In the podcast Tripp Babbitt and I hold a conversation about the content of the Driving Eureka! Newsletter.  We go behind the scenes on the feature story and the book excerpt. And, we hold a “master class” in how to create a new company using our new Brain Brew Custom Whisk(e)y Distillery. 

With the expertise and help of Tripp - we’ve recorded podcasts on ALL ISSUES of this Newsletter. To check it out use the links below my signature.

The lead story in today’s Driving Eureka! Newsletter discusses the importance of bringing together the “thinkers & doers.” The book excerpt is about the importance of embracing diversity. The Brain Brew Whiskey Academy gives an example of how we embrace diversity with our craft whiskey company. The cocktail is Boulevard.  It’s an old time cocktail shared by the great Dale Degroff in his cocktail classic, The Craft of the Cocktail.

A REAL WORLD DEMO | Driving Eureka! #11



Happy New Years to Everyone.



of a Smarter Way to Invent Ideas

The Stimulus Response system we teach in our Innovation Engineering courses has been proven in the real world. Dr. Andy VanGundy validated that it was 5X more effective than classic brain storming or rather “brain draining” as it’s often called. 

For this week’s newsletter I thought it might be interesting to take readers and listeners through the step by step process of Stimulus Response. My objective is creating 3 insights to share as part of the Driving Eureka! Newsletter

A TRUE SECRET of Innovation Success | Driving Eureka! #10


Everywhere I go people are talking about needing to accelerate their innovation projects. This week my lead article is on the importance of a smart Data Capture system.   Some may think of Data Capture as BORING however as you will learn - it’s a critical tool for accelerating innovation speed. 

The Driving Eureka! Book excerpt is about the need to educate others in your new innovation mindset. 

The Craft cocktail is the Solstice Sling - a genuine original winter cocktail that is both classy and elegant.

How to STOP Innovation Project WASTE | Driving Eureka! #9


This week the lead article will challenge how you think about project management. It's about how to stop innovation project waste.

The book excerpt lays out why in the faster paced economy we need to increase our innovation speed. 

The craft cocktail is the Sazarac on the of the first in my mind best cocktails ever created.

The End of Big Bang Innovation | Driving Eureka! #8


In this week’s newsletter I do a rant about why the “Big Bang Theory of Innovation” is just not reality. The book excerpt does a dive into the importance of patents. Lastly, the cocktail is my personal, and very compulsive Martini recipe to celebrate the end of prohibition. 

Will it be the Best or Worst of Times? | Driving Eureka! #7


This week the lead article is about confronting the reality of a potential economic downturn in 2019 and what you can do about it.   

The book excerpt is the call to action from the closing of the book.

The Craft cocktail gives us a taste of luxury.

Trust in Your Instincts | Driving Eureka! #6


If I could ask a small favor. Please, go to your favorite online bookstore and if you've read Driving Eureka! or the earlier reader copy entitled, Innovation Engineering leave a review and let folks know what you thought!

This week the lead article is about what I learned following in Anthony Bourdain’s footsteps about independence of thoughts.   

The book excerpt is the call to action from the closing of the book.

The craft cocktail this week is different - it’s called Peace Treaty™ it’s a taste that brings people together. Try it then twist and turn and make it your own. 

Here's hoping you have a peaceful holiday season. 

2 Things that Matter in Life! | Driving Eureka! #5


This week I’m writing about life and living and celebrating the publication of my 7th book. The first article is inspired by Ben Franklin and Ernest Hemingway on what matters in life. The book excerpt is the opening of the book and it includes a special VIP offer.  The craft cocktail is an upgraded version of the classic Singapore Sling from Raffles Long Bar.

Change Your Destiny | Driving Eureka! #4



This week I’m sharing a personal experience I had last week in Singapore - where before my eyes a corporate group went from fear and pessimism to a culture of innovation and optimism.  It’s an amazing story.

In place of the Driving Eureka! Book expert - I’m sharing an incredible radio interview by the legendary Dan O’Day.  It’s the best hour you’ll spend this week.

Lastly, the craft whiskey cocktail gives a “kick of excitement: to the classic Mint Julep!

3 Steps For Taking Your Idea from Mediocre to WOW! | Driving Eureka! #3



This week I’m sharing some ideas on how to transform ideas from Mediocre to WOW from Ordinary to Extraordinary - from Meaningless to Meaningful. 

The Driving Eureka! Book excerpt this week is titled Bureaucracy—the Easiest Way to Kill Innovation

The Craft whiskey cocktail is a fresh and light twist on the classic Manhattan.  It’s a clean yet complex taste for enjoying when it’s 5:00 somewhere!

Doug Hall

The Driving Eureka! Newsletter is a compilation of case studies, new techniques, thought provoking insights, an occasional rant, and excerpts from my books 



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