2 Things that Matter in Life! | Driving Eureka! #5


This week I’m writing about life and living and celebrating the publication of my 7th book. The first article is inspired by Ben Franklin and Ernest Hemingway on what matters in life. The book excerpt is the opening of the book and it includes a special VIP offer.  The craft cocktail is an upgraded version of the classic Singapore Sling from Raffles Long Bar.





It’s time to do one of the
TWO THINGS that matter in life!

With the release this week of my 7th book - DRIVING EUREKA! the Franklin quote “Either write something worth reading or do something worth writing” has me thinking. 

It is my belief that Dr. Franklin was inferring that there were two types of things that “mattered.”   

1. Write something worth reading - is about creating art that stirs the heart and the soul. The art can involve the written word, painted art, performed theater or even crafted food or whiskey. My book North Pole Tenderfoot comes the closest to being “writing worth reading”.  It’s a book about nothing important.  It’s the story of me joining an arctic expedition that I was unqualified to be a part of. The book is an authentic romp in the world of big time wilderness adventure - it’s fun, scary in parts and inspiring. 

2. Do something worth writing - is about doing something that stirs the head and the soul and then writing about it. The “something” can be a business, a non-profit, a product, service or system.   My new book Driving Eureka! Is the best example of “doing something worth writing.”  It is the story of a new field of academic study and leadership science focused on applying the System thinking of Dr. W. Edwards Deming to innovation. It’s about how to unleash the talent across your organization by enabling innovation by everyone, everywhere, every day.

Both approaches are worthy missions. Both bring meaning to life.

So the question is HOW - how do you get started writing something worth reading - or doing something worth writing. Author Ernest Hemingway gives us a pathway to find the thing that matters in his book A Moveable Feast.

“It was wonderful to walk down the long flights of stairs knowing that I’d had good luck working (writing). I always worked until I had something done.

But sometimes when I was starting a new story and I could not get it going, I would sit in front of the fire and squeeze the peel of the little oranges into the edge of the flame and watch the sputter of blue that they made. I would stand and look out over the roofs of Paris and think, “Do not worry. You have always written before and you will write now. All you have to do is write one true sentence. Write the truest sentence that you know.  So finally I would write one true sentence, and then go on from there.”

Hemingway is telling us that all we have to do is to write one true sentence - do one meaningful act - take one meaningful step. And then go on from there.

THINK - how hard can it be to just do one meaningful sentence or act.  You can do it - just start - just start today - just start right now!




Driving Eureka!
Book Opening & Free VIP Bonus Offer

The book was published this week. As many readers may know I’m a bit fanatic about pizza, whiskey and bag pipes. The photo is from the legendary Pats Pizza of Orono Maine.    

In celebration of the book coming out at the bottom of this post is a link to the Driving Eureka! Prescription for Success a FREE honest and confidential assessment of your innovation strengths. 

Driving Eureka! Book Opening

The aim of this book is to teach you how to create a Meaningful Difference with your career, team, company and community. This is accomplished through the Innovation Engineering system for thinking smarter, faster and more creatively. 

The need to think smarter, faster, and more creatively is broadly accepted in today’s fast changing world. What is not understood is how to do it.  Innovation Engineering teaches you and everyone you work with a reliable system for creating fresh ideas and, even more importantly, how to turn them into reality more successfully.  And, as you will learn in chapter 13 - when just 10% of your team, company or community has UNSHAKEABLE Belief in their ability to innovate a culture of innovation is created.

Innovation Engineering defines innovation in two words: Meaningfully Unique.When a product, service, work system, or job candidate is Meaningfully Unique customers are willing to invest their time, energy and money into it.

The never ending quest for meaningful uniqueness is at the heart of this book, my life and the Innovation Engineering movement.   

Each of our students defines meaningfulness differently. Some find meaning in improving manufacturing, government or even junior high school teaching systems.   Others find meaning from creating smarter methods for rehabilitating prison inmates, caring for nursing home residents, anchoring North Sea oil rigs or growing the impact of a non-profit. Some students find meaning in the invention of amazing new food products, medical devices, internet services, financial services or industrial equipment.   

The breadth and depth of application we are observing, from application of the Innovation Engineering mindset and methods, is both amazing and humbling.

Innovation Engineering

Innovation Engineering is a new field of academic study and management science.  It reimagines how change is led, managed, and delivered. It accelerates the creation and development of more profitable and successful products and services. However, new products and services are just 10% of the innovation opportunity; 90% of the innovation opportunity lies in systems for working smarter. These include operational systems, production systems, sales and marketing systems, finance and legal systems, strategic alignment systems, idea decision systems, rapid research systems, and the list goes on and on.

Ideas for growth and efficiency implemented successfully are the outward manifestation of Innovation Engineering. The more meaningful impact lies in the transformation that occurs within each person. When employees and leaders are confident that they can innovate, a chain reaction of positives occur. They feel good about their job, company, and career. And, they have hope for the future, as they know they can change and adapt as the world around them changes.

What makes Innovation Engineering reliable is that it’s grounded in data, backed by academic theory, and validated in real-world practice. Collectively it’s the number-one documented innovation system on earth. Over 35,000+ people have been educated in Innovation Engineering classes and, over $16 billion in growth and system improvement projects are in active development.

To order DRIVING EUREKA! from an independent bookseller click here

 To order DRIVING EUREKA! from the mega giant online seller click here




Craft Cocktail Recipe: Singapore Sling

In celebration of the publication of my next book this week I thought I’d do something a little different this week on my craft cocktail. This picture was taken at the famous Raffles LONG BAR in Singapore. When I wast first at Raffles it was gritty and authentic. Today it looks more like the Walt Disney Imagineers have done renovations. Sadly, the volume of drinks sold has gone up massively with the renovations - and the ingredients are not purely fresh. Here’s my take on the original - and yes the brand names really matter. 


1.5 oz Gin
1/2 oz Heering - Cherry Liqueur
1/4 oz Cointreau
1/4 oz Benedictine
1/2 oz Fresh Squeezed Lime Juice
2 oz Fresh Squeezed Pineapple Juice
Angostura Bitters (dash)
7 Up (splash)
Pineapple & Cherries to Garnish

Add ice to a tall glass then 1.) Add all ingredients from the Gin to the Bitters and stir gently, then 2.) Add a splash of 7 Up, garnish with a pineapple slice and a cherry, and 3.) Enjoy.



Rx for Success Driving Eureka!

Driving Eureka! 
Prescription for Success

Driving Eureka! Prescription for Success provides you with an honest, confidential assessment of your strengths. It also provides you with ideas and advice for how to grow your ability to innovate. The report and advice is based on 35 years of research by me and my team at the Eureka! Ranch.

Take the Assessment

Doug Hall

The Driving Eureka! Newsletter is a compilation of case studies, new techniques, thought provoking insights, an occasional rant, and excerpts from my books 



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