3 Steps for Taking Your Idea from Mediocre to WOW!

11/02/2018

“Why would you waste your time commercializing a mediocre product?”   This was said to me by Phil White, co-founder of the performance bike company Cervelo.  He and his team made history making bikes that are faster than any others.


As we talked in Toronto, I agreed with him, “I won’t ship a whiskey if it doesn’t win by at least 60/40 in paired comparison testing versus a product costing 50 to 100% more than us.“  (Recall our Brain Brew Custom Whisk(e)y company is powered by and located at the Eureka! Ranch.)

Sadly - when I talk to corporate clients they don’t understand Phil and the Brain Brew Crew’s relentless pursuit of excellence. They usually will say something along the lines of “you craft guys can do that. In the corporate world that’s just not the way it is. we don’t have the MONEY to make our products great.

Doug Hall

The Driving Eureka! Newsletter is a compilation of case studies, new techniques, thought provoking insights, an occasional rant, and excerpts from my books 

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