Bureaucracy - the Easiest Way to Kill Innovation

11/05/2018

My 7th book, Driving Eureka!, will be published next month.  Sneak preview...

Innovation equals change. Change means uncertainty. Uncertainty means fear. The best way to prevent innovation or change is through the implementation of bureaucratic systems. Bureaucratic systems, such as excessive rules, regulations, or reporting, create barriers to change, and thesebarriers protect the status quo.

Bureaucracy multiplies when organizations grow to a size where loyalty to department is greater than loyalty to the organization. Tom Peters once said something along the lines of, “After you get to a dozen people, you have a hopeless bureaucracy.”

Recall, systems are defined as two or more independent parts working toward a common aim. In business and nonprofit organizations, this means divisions, departments, and/or teams focused on achieving the overall aim of the organization.

3 Steps for Taking Your Idea from Mediocre to WOW!

11/02/2018

“Why would you waste your time commercializing a mediocre product?”   This was said to me by Phil White, co-founder of the performance bike company Cervelo.  He and his team made history making bikes that are faster than any others.


As we talked in Toronto, I agreed with him, “I won’t ship a whiskey if it doesn’t win by at least 60/40 in paired comparison testing versus a product costing 50 to 100% more than us.“  (Recall our Brain Brew Custom Whisk(e)y company is powered by and located at the Eureka! Ranch.)

Sadly - when I talk to corporate clients they don’t understand Phil and the Brain Brew Crew’s relentless pursuit of excellence. They usually will say something along the lines of “you craft guys can do that. In the corporate world that’s just not the way it is. we don’t have the MONEY to make our products great.

5 Reasons Organizations Don't Pursue Big Ideas

10/26/2018

Following the financial crises of 2008, organizations pulled back from “thinking big” and embracedsmall, incremental ideas.  The problem with this is these ideas still require investment of time, energy and money but with very little financial and emotional return.  The result is a lot of “talk but no action” on the ideas.

To IGNITE Innovation we have to return to THINKING BIG!   

In my new roll as Chief Inventor / Chairman of the Eureka! Ranch my focus is 100% on igniting fresh ideas, bold ideas, crazy ideas that stretch thinking.  It’s not my job to be reasonable, prudent or politically correct :).   As I’ve gotten into the new roll of being a pure idea catalyst - I’ve been having a ton fo fun.   The new systems we have with spark decks, 6 types of stimulus mining, artificial intelligence “instant” concept feedback, etc. - make it easier then ever to THINK BIG.

As I’m having fun cranking ideas - I’ve had opportunities to talk with executives about what holds them back.  Here are the five top reasons I’m hearing.

Five Truths About Innovation Learned over 40 Years

10/18/2018

After helping create and test over 25,000 innovations with a commercialization valuation of $17 Billion I’ve learned the following 5 things are critical to innovation success:

  1. Alignment on what is an INNOVATION is the Start: Successful innovation begins with alignment on a precise and measurable definition of WHAT is an innovation.  We define an idea as an innovation if it is “Meaningfully Unique.”  We measure it by asking customers how likely they are to purchase (meaningfulness) and how new and different (unique) they perceive the idea to be. With Meaningful Uniqueness as the definition innovation is no longer a debate. Rather, it’s grounded in factual evidence. And it works. Ideas with greater Meaningful Uniqueness create word of mouth, awareness, distribution trial purchase/usage, and repeat purchase/usage.

  2. Failure is Fundamental:  Meaningfully Unique innovations have never been done before. To make them real you need to test, try, and experiment. You must embrace failure as just the normal process required to turn big ideas into reality. Rapid cycles of experimentation are run because we don’t know the answer before we begin. Importantly, these cycles of learning
Doug Hall

The Driving Eureka! Newsletter is a compilation of case studies, new techniques, thought provoking insights, an occasional rant, and excerpts from my books 

Driving-Eureka

CLICK BOOK TO PURCHASE

Send me the Newsletter and Keep me Updated:

2007 Eureka Ranch logo_sm
Messages Image(1918687528)
Innovation Engineering

Categories

See all