Few like to do it; it’s not sexy or groundbreaking but long term it will greatly increase our odds of success. What is it? Clear and thorough documentation of what we do. When we’re in the moment doing the cool next thing it’s easy to forget about documenting our steps. Early on in the process when things are changing minute to minute it might not be worth it but once things have settled down a bit it’s the most important step. By having clear and thorough documentation of everything it enables us to reliably repeat what we did months or years ago, even if the people that did it no longer work there.
If you want to increase speed to market and decrease risk you need to drive out variation in your innovation system.
One of the best ways to do that is to upgrade from " management by objective" to management coaching of WHAT, WHY & HOW.