To paraphrase Dr. W. Edwards Deming from Out of the Crisis. “The aim of this book is transformation of the style of management. Transformation of management is not a job of reconstruction, nor is it revision. It requires a whole new structure, from foundation upward. Mutation might be the word, except that mutation implies unordered spontaneity. Transformation must take place with directed effort. The aim of this book is to supply the direction. “
The “Crisis" Dr. Deming was referring to in the early 80’s was the unprecedented decline in sales and profitability experienced by the western world as a result of the advantage Japanese companies had in designing and manufacturing products with meaningfully higher quality and reliability.