Can someone help me understand this contradiction?

02/25/2015

The other day I was working with a senior leadership team translating their business strategy to what we call Blue Cards - these are simple translations of the leaderships strategic intent.
We crafted a card about the need for growth - defined a highly motivating  narrative, set strategic exclusions and even tactical constraints.  In particular we made it clear that we were not interested in ideas that generated less than $10 Million (it was a very large company).

Doug Hall

The Driving Eureka! Newsletter is a compilation of case studies, new techniques, thought provoking insights, an occasional rant, and excerpts from my books 

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