3 Steps for Taking Your Idea from Mediocre to WOW!

11/02/2018

“Why would you waste your time commercializing a mediocre product?”   This was said to me by Phil White, co-founder of the performance bike company Cervelo.  He and his team made history making bikes that are faster than any others.


As we talked in Toronto, I agreed with him, “I won’t ship a whiskey if it doesn’t win by at least 60/40 in paired comparison testing versus a product costing 50 to 100% more than us.“  (Recall our Brain Brew Custom Whisk(e)y company is powered by and located at the Eureka! Ranch.)

Sadly - when I talk to corporate clients they don’t understand Phil and the Brain Brew Crew’s relentless pursuit of excellence. They usually will say something along the lines of “you craft guys can do that. In the corporate world that’s just not the way it is. we don’t have the MONEY to make our products great.

How to Know a Big Idea When You See it!

10/29/2018

An excerpt from my 7th book, Driving Eureka!...

The Innovation Engineering community’s definition of innovation is precise.

Meaningfully Unique

MEANINGFUL in that it has an obvious value to the customer. That is, the idea is so meaningful customers would willingly give up their existing behaviors for it. Importantly, it is also instantly understandable as to “Why should I, the customer, care?”

UNIQUE in that it is a genuine original. It’s a non-obvious leap that doesn’t exist in the world. Often it offers a quantifiable advantage such that you can put a number on how much better it is versus the existing alternative, if there is one.

5 Reasons Organizations Don't Pursue Big Ideas

10/26/2018

Following the financial crises of 2008, organizations pulled back from “thinking big” and embracedsmall, incremental ideas.  The problem with this is these ideas still require investment of time, energy and money but with very little financial and emotional return.  The result is a lot of “talk but no action” on the ideas.

To IGNITE Innovation we have to return to THINKING BIG!   

In my new roll as Chief Inventor / Chairman of the Eureka! Ranch my focus is 100% on igniting fresh ideas, bold ideas, crazy ideas that stretch thinking.  It’s not my job to be reasonable, prudent or politically correct :).   As I’ve gotten into the new roll of being a pure idea catalyst - I’ve been having a ton fo fun.   The new systems we have with spark decks, 6 types of stimulus mining, artificial intelligence “instant” concept feedback, etc. - make it easier then ever to THINK BIG.

As I’m having fun cranking ideas - I’ve had opportunities to talk with executives about what holds them back.  Here are the five top reasons I’m hearing.

Time for Change - A New Journey Awaits!

08/27/2018

(Spoiler alert:  Read all the way to the bottom of this post to learn how to come along on the next adventure.)

My good friend Graeme Crombie of Scotland teaches executives to focus their energy on the “highest and best” use of their time and energy.

It is with that wise sentiment that I announce, effective immediately, Maggie Nichols will be the new CEO of Eureka! Ranch International, Ltd. Her leadership skills, brains, heart, and soul make her ready to become her next “highest and best” as she assumes this new role at the Ranch.

My job will be to support Maggie as she leads the Eureka! Ranch.   I will continue as Eureka! Ranch Chairman and in the new role as Chief Inventor. 

The Antidote to Today's Crisis

10/18/2014

To paraphrase Dr. W. Edwards Deming from Out of the Crisis. “The aim of this book is transformation of the style of management.  Transformation of management is not a job of reconstruction, nor is it revision.  It requires a whole new structure, from foundation upward.  Mutation might be the word, except that mutation implies unordered spontaneity.  Transformation must take place with directed effort.  The aim of this book is to supply the direction. “
The “Crisis" Dr. Deming was referring to in the early 80’s was the unprecedented decline in sales and profitability experienced by the western world as a result of the advantage Japanese companies had in designing and manufacturing products with meaningfully higher quality and reliability.

Doug Hall

The Driving Eureka! Newsletter is a compilation of case studies, new techniques, thought provoking insights, an occasional rant, and excerpts from my books 

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