Thinking and Acting on the Future


This week we had another Innovation Engineering Black Belt 200 class at the Eureka! Ranch.  This is the advanced class – it's conducted with those with the most experience applying the Innovation Engineering Management System.  The actual class design is a closely guarded secret.  What I can say is that it's extremely challenging.  That said, the students had an 88% success rate with their innovations – which is far above the large company benchmark of 5 to 15% or the small business benchmark of 50%.
A key to their success was their future orientation.  Rather than “simply rearranging” the existing reality – they proactively pursued new technologies that offered future focused growth potential.

Simplify, Simplify, Simplify


The Daily Tech website reported, “When Steve Jobs returned to Apple, he cut the product line down from 350 to 10, and focused only on a few machines that were meticulously perfected. This strict focus has led to effective product designs and communications for Apple. For instance, when Apple released the next-generation MacBook laptops, the company announced that its aluminum unibody enclosure reduced 60 percent of the machine’s major structural parts, making it thinner, lighter and surprisingly stronger.
“People think focus means saying yes to the thing you’ve got to focus on,” said Jobs. “But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying ‘no’ to 1,000 things.”

Doug Hall

The Driving Eureka! Newsletter is a compilation of case studies, new techniques, thought provoking insights, an occasional rant, and excerpts from my books 



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